Exploring and challenging traditional conventions whilst embracing the beauty of imperfection. Jade Cropper works with her contemporary signature designs inspired by her grandmother and her unapologetic, independent way of life. Empowerment, confidence and uniqueness is what she aims to convey through her collections and bring to those who wear her designs.

Fashion needs change. Everyone knows that. But it’s falling short on sustainability in exactly the place it should be strongest: making it fashionable, desirable—and buzzworthy.

Much of fashion today has become wear and tear, or careful and basic. By using better materials, better production and better design – Jade Cropper enables the core of fashion, expression and fun while caring about the environment.